Media Reset

Extracted text from MediaReset.pdf:

What then? What now? What next?

Oral Written

Print Electronic

Telephone/telegraph Movies

Radio/TV Digital

 Local - static (HD) Web 1.0:

Remote - static (Encarta extensions) Remote - dynamic (software updates) Web 2.0: Remote/local - dynamic (peer-topeer - Wikipedia, social media)

For the vast majority of the

world, the cell phone, not the Internet, is the coolest available technology. And they are using those phones to text rather than to talk.

Though most of the worlds

languages have no written form, people are beginning to transliterate their mother tongues into the alphabet of a national language. Now they can text in the language they grew up speaking.

 Socrates hated writing-he preferred the

oral (so did the Jews in the NT era-oral Torah). Many people decried the print revolution (and in fact it did lead to a decrease in overall quality Shirky). Movies and then TV were supposed to usher in the end of civilization and morals. Now computers and the Internet are the bad guys.

personal written linguistic symbolic

public beyond print media imagistic iconic

propositional reflective metaphysical defined passive centralized hierarchical

inter-textual affective embodied negotiated participatory distributed democratic

managed Educational, formal

peer-to-peer, open social

Specifics we do not know

(e.g. will Google expand and take over Skypes territory, or vice versa, or both continue as is, or will both be replaced by something else?).

Only a few people have been

able to predict technology specifics, and then only some of the time, and then usually only when they were actually creating the future themselves .

 We do know some general tendencies. E.g.: Moore's law describes a long-term

trend in the history of computing hardware: the number of transistors that can be placed inexpensively on an integrated circuit doubles approximately every two years.

-source for information on Moores law: Wikipedia

 These laws apparently work in a

number of areas beyond those about to be mentioned, but generally seem to be restricted to digital, not linear, systems.

 On 13 April 2005, Gordon Moore stated

in an interview that the law cannot be sustained indefinitely: "It can't continue forever (e.g. atomic scale). Over the last 30+ years it has been

predicted that Moore's law would last at least another decade.

 Generally referred to as bloat. E.g.: Despite the gains in

computational performance during this time period according to Moore's law, Office 2007 performed the same task at half the speed on a prototypical year 2007 computer as compared to Office 2000 on a year 2000 computer.

 Digital tools have proven so efficient

and compelling that it now requires a leap of imagination to recall what life was like before their advent. (p. 4) Digital natives (grew up in the digital

age) vs. digital immigrants (Marc Prensky, pp. 10ff).

 Many may find themselves on the

impoverished side of a new digital divide. The human social brain may be short-

circuited. http://www.ted.com/talks/patricia_kuhl_t he_linguistic_genius_of_babies.html Life in general may become impoverished

or brutish in the area of human interaction.

 The relation between (largely

neutral) media and (often morally suspect) genre makes it difficult at times to use new media. See the historical examples of movies until Billy Graham films or television until the rise of Christian programming.

Clay Shirky says average

quality is certain to go down when quantity suddenly rises (e.g. Gutenberg and the rise of the pornographic novel, now lol cats).

 FB may weaken friendships (while

multiplying their number) by connecting us to more relationships than we can manage well. On the other hand, we may not want many of our relationships to be anything more than what FB efficiently provides.

More serious is if/when we

start to replace face-to-face contact with people we really care about with virtual interaction.

Information overload: Sometimes the critique of the web is seemingly contradictory: we sometimes complain of information overload and memory off-loading (use of Internet instead of memory) at the same time.

But it could be that we are overloaded with junk information while losing the important material.

We off-load at least three kinds of memory: Semantic: Paris is the capital of France (Wikipedia) this came first

Episodic: I ate at an Italian restaurant last night (FB, Twitter) this is recent.

Procedural: How to ride a bike (YouTube) this is the hardest as it is the most thoroughly embodied.

Remote/dynamic product

development/deployment will be efficient and effective (e.g. Linux software updatesor better, life in the cloud).

People everywhere will have

access to all sorts of products as never before.

Impact will be greater due to

multi-sensory , interactive, and social nature of the products / experiences.

We have said for some time

that non-print media scriptures were to be pursued because :

1) Many people cannot or do not

read, and 2) Many people find audio,

video, and graphical representations of the scriptures more engaging and impactful.

Now we can actually measure

the impact in fMRI and other kinds of brain and body movement scans.

We will have to be: Flexible and nimble-ready to change and

not overly committed to one approach or product. Willing to take some risks and lose big

sometimes. Ready to sell this to donors/budget

makers.

 How to we leverage Web 2.0 for

Bible translation? How to we manage the chaos? What will some new products look

like?