Frames, again.

But maybe frames can be rehabilitated. I always thought they should be seen as dynamic ("framing," a la Erving Goffman) rather than portrayed in the static way they usually were/are. But recently I found what I think is an even better (or at least complementary) way to think about frames and framing that comes from the following TED Radio Hour podcast (which is interesting in itself in a number of other ways as well):

A frame can be seen as something that you can look through (like a window) or go through (like a door) to get into and experience another, alternate world on the other side.

Now we're talking!