NidaMAP — Modular Aggregation of Principles for Bible Translation

The Negotiation of Identity

RBRobert Bascom · Aug 27, 2018, 4:17 AM · Last modified: Sep 28, 2026, 11:38 AM
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Extracted text from Negotiated_Identity.pptx:

The Negotiation of Identity

Over the last half century various scholars (Erving Goffman, Mary Douglas, George Lakoff, et. al.) have made the case that a rich network of cognitive frames make up what could be called a matrix of experience for human beings everywhere.

Furthermore, some of these scholars agree that these frames are not static entities, but rather are in constant flux, being evoked, discarded, transformed, broken, subverted, adapted and re-situated within the network in a never-ending dynamic process of negotiation on the part of participants through various kinds of social interactions.

Erving Goffman and Mary Douglas make the case that the most fundamental and far-reaching of these negotiations has to do with the presentation of the self.

Erving Goffman, Interaction Ritual (pp. 84-85, speaking of face): ...the individual must rely on others to complete the picture of him of which he himself is allowed to paint only certain parts. Each individual is responsible for the demeanor image of himself and the deference image of others...

Examples: Comedian 3 levels: Joke Comedian Sane human

Presenter With a twist: thought styles

Identity Irving Goffman (On the moral career of the individual-Asylums): The self is not so much revealed in all the diverse interactions it has with others as it is constituted by these interactions.

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How does this negotiation of identity differ from the way (cognitive/social) frames are usually understood?

Restaurant frame: (Lakoff, Philosophy in the Flesh, p. 116)

Waiters:

Menus:

Food:

Checks:

(chronology is important)

Fast-food example:

Negotiation still operative

Simulation / Theory of Mind The mechanism for the evocation (including creation, transformation, subversion, and destruction) of frames has been postulated as simulation or (more specifically) theory of mind.

This mechanism would appear to allow the extension of Lakoffs embodied mind to include Goffmans ideas of the negotiation of the self by means of what might be called the social brain.

In particular it is by means of the theory of mind that what is usually thought of as social and emotional can be seen as personal and cognitive as well.

Thus, according to Jerome Feldman, language primarily operates at the level of frame parameters and understanding involves imaginative simulation invoked by these frames. (2006:147)

: cultural learning [is] made possible by a very special form of social cognition, namely, the ability of individual organisms to understand conspecifics as beings like themselves who have intentional and mental lives like their own. (Michael Tomasello, 200)

lexicon/ domains-values: term/phrase frames (evoking domains-values) illegal immigrants/aliens crime, foreigners/non-humans undocumented workers bureaucracy and labor economic refugees class distinction and human rights

lexicon/register: term/phrase frame (evoking registers) trust in God informal have faith formal

		get along			informal
		be reconciled		formal

		wrathful		biblical or archaic
		angry			formal
		mad			informal
		pissed off		vulgar

phonology/semantics: phonological unit frame (evoking semantics) gl- (glint, glisten, glow) something about light lexicon/domain: term/phrase frames (conceptual/physical/social) key access llave hand-turning tool tecla finger-poking tool

	    ruah/pneuma	animating power

	    emet, hesed, 	mutual obligation/social hierarchy 		    tzedeq, goel 		

The negotiation of frames Text/sound/ visual signs Source Receptor

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Example	Idiom	Image	Attitude	Pattern

(x to y) Agency Duration Cross to Bear (2) + Burden Resigned (sad) + Patient ? Chip on his shoulder (3) + Burden Resentful (challenging) - Patient Forever Stand on a soapbox (4) + Public message Aggressive (hopeful) - Agent Forever Nail to hammer (5) - Friction Aggressive (persistent) + Agent Has end? Beat a dead horse (5) + Friction Aggressive (futile) - Agent Forever Ride a hobby horse (5) + Friction Aggressive (persistent) - Agent Forever Bone to pick (5) + Friction Aggressive (angry) + Agent Has end Axe to grind (6) + Friction Aggressive (relentless) + Agent Forever

Idiom chart: from cross to bear to ax to grind

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Extracted text from https://map.bloomfire.com/posts/2083162-the-embodied-mind:

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